The Groop Signs On with TED & The Jamie Oliver Food Revolution

September 08, 2010

The Groop, the Los Angeles based digital agency known for their innovative approach to business strategy and user experience design, announces today the collaboration with TED to help define strategy and manage the digital initiatives of Chef Jamie Oliver’s Food Revolution.

Jaime Oliver was named 2010’s TED Prize winner which grants him the resources to fulfill his wish of creating a strong sustainable movement to educate every child about food, inspire families to cook again and to empower people everywhere to fight obesity.

The Groop is an award winning digital agency that helps brands grow online and on mobile. Since 2001 we have helped advertising agencies, media companies and lifestyle brands such as Wieden + Kennedy, Crispin Porter, NBC, ESPN, The French Laundry and Disney create e-commerce, marketing and video platforms. We believe that successfully marrying creativity, business, technology and marketing is the key to building a sustainable business.

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. At TED, the world's leading thinkers and doers are asked to give the talk of their lives in 18 minutes. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Benoit Mandelbrot, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. TED has established the annual TED Prize, where exceptional individuals win "one wish to change the world.”

For more information about The Groop, please contact:
wesley@thegroop.net
213.613.0066
http://www.thegroop.net


# # #