The Groop ReBrands the Republican Party for Current Issue of Newsweek

December 23, 2008

The Groop was asked by Newsweek magazine to provide ideas for ways to reposition and resurrect the Republican brand.
Along side 3 of the top design and digital agencies that include Pentagram, Frog Design and Razorfish, The Groop proposed a rebranding strategy for the Republican Party to update its lexicon

Groop CEO Jose Caballer commented, “First of all, we are honored to have been asked by Newsweek to help on the assignment, second it is great to see The Groop’s expertise be recognized along side such respected firms like Pentagram, Frog and Razorfish. More importantly this was a lot of fun. We really worked to redefine the lexicon of the Republican Party and to reposition it by not only rethinking what the party says but how they say it.”

“It’s exciting to see all of the top design firm’s creative approach to address the issue. Our multi-disciplined team had a lot of fun immersing ourselves and brainstorming ways we could help the Republican party with fresh ideas and new thinking.” commented Henry Min, Executive Creative Director at The Groop.

The Groop’s approach appears in the Politics section of this weeks Newsweek issue on page 13.

The Groop is an award-winning, multi-disciplinary design firm that specializes in brand strategy, identity design and user interface design for innovative online product ventures, ecommerce and advertisers. Founded in 2001 by Jose Caballer and Mary Gribbin, THE_GROOP's central philosophy is that creativity and design create a measurable Return on Investment for their clients. THE_GROOP leads clients through the rapidly changing integration of PC, TV and Mobile communications. Recent collaborations include: The Los Angeles Philharmonic, UCLA, Los Angeles Times Online, Thomas Keller Restaurant Groop, Wieden+Kennedy, Nike China, Virgin Atlantic, Art Center College of Design, ThisNext, Causecast, Music.com and Fund.com.