The Groop Announces Barrett Reiff as Vice President of Client Services

October 22, 2007

The Groop is pleased to announce that Barrett Reiff has been promoted from Director of Business Development to Vice President of Client Services. Barrett will continue to grow new business and work with our clients to ensure they receive the outstanding level of value we provide. "Over the past year Barrett has helped The Groop grow from 5 people to 30 by focusing on our clients core strategic needs. Even though he may look more like a creative type, Barrett definitely knows business," said Groop President Jose Caballer. Vice President Mary Gribbin commented, "I think he will help our clients understand the business side of design which is crucial for the success of any project."

Barret Reiff graduated with honors of the University of Southern California's MBA program with an emphasis in New Venture Development as well as Marketing and has BS from USC in Accounting and Information systems. Prior to returning to USC for his MBA Barrett spent several years in public consulting with Arthur Andersen and Ernst & Young. He is also the proud owner of a giant fluffy dog-named Eros.

THE_GROOP is an award-winning, multi-disciplinary design firm that specializes in brand strategy, identity design and user interface design for innovative online product ventures, ecommerce and advertisers. THE_GROOP collaborates with their clients to create dynamic user experiences that help them better communicate, engage and transact with their customers. THE_GROOP's most recent collaborations include: Ripe TV, The French Laundry, Live Earth, MyLATimes, ThisNext, Sony, AIWA, Wieden+Kennedy, Nike China, Virgin Atlantic, Art Center College of Design, and Workbook.com.