Virgin Atlantic Flights & Aiwaworld in Step Magazine's "Best of the Web "

September 07, 2005

As Sony's youth oriented brand, AIWA needed some quality face time with its target audience, so the company put a rebranding effort in motion that included everything from a new logo to the topsy-turvy Aiwaworld website. This offbeat creation hinges on the theme "hybrid music." Users get to pick a colorful tour guide, known as Aiwamal, to help them navigate the nonlinear site...

When you?re paying the price of a small car for a plane ticket, you need to feel like you?re buying access to an exclusive club ? not just transportation. So Virgin Atlantic Upper Class put together an innovative print and online campaign that lets potential customers experience the luxury for themselves. Ads in upscale magazines featured actual plane tickets with web addresses for 15 different microsites, each corresponding to flights from a reader?s home city...