The Groop Announces the Launch of ThisNext

October 19, 2006

The Los Angeles-based design firm, THE_GROOP today announced the launch of ThisNext, a shopcasting network that empowers users to recommend, share and discover great products. The new brand identity and website launched on August 19. THE_GROOP team collaborated closely with ThisNext CEO and cofounder, Gordon Gould and ThisNext CTO and cofounder, Craig Ogg to provide ThisNext with brand strategy, communications and interactive design.

"Product discovery is a big, well-established behavior among real-world shoppers but it is broken online. ThisNext lets online shoppers ask the question, 'What do you use?' in a fun, intuitive, productive way," says ThisNext CEO Gordon Gould. "Our approach was tailored to meet ThisNext's unique needs and to support its mission. Our team of industry veterans was able to deliver on-time and on-budget in a very creative and efficient manner," says THE_GROOP's Executive Creative Producer.

This was a multi-service project for THE_GROOP who provided ThisNext with brand strategy and identity design as well as print and user interface design. THE_GROOP is continuing to partner with ThisNext on the future of the brand and website. "I think we make good partners -- I am really happy with the result and proud to put my name to it" said Craig Ogg, CTO of ThisNext.

"We are thrilled to have been able to provide ThisNext with the big ideas that unify their brand identity to their user interface design and print collateral: it was a unique opportunity and we look forward to working together to continue to enhance their communications and image," said Jose Caballer, President and Executive Creative Director of THE_GROOP.

THE_GROOP is an award-winning, multi-disciplinary design firm that specializes in brand strategy, identity design and user interface design for innovative online product ventures, ecommerce and advertisers. Founded in 2001 by Jose Caballer and Mary Gribbin, THE_GROOP's central philosophy is that creativity and design create a measurable Return on Investment for our clients. THE_GROOP leads clients through the rapidly changing integration of PC, TV and Mobile communications. THE_GROOP's most recent collaborations include: Live Earth, MyLATimes, ThisNext, Sony, AIWA, Wieden+Kennedy, Nike China, Virgin Atlantic, Art Center College of Design, and Workbook.com.