The LA Times Works with THE_GROOP to Launch MyLATimes.com

January 28, 2007

MyLATimes.com is a new section of LATimes.com where users can customize their first look at the day's news and aggregate feeds from other online news sources as well. This is a significant step for the LA Times Interactive Group, which places them at the front of the curve of current online trends. The new service offers its readership the ability to add content using RSS and customize their page by utilizing AJAX to create drag & drop functionality. MyLATimes.com combines elegant interface design with easy to use customization tools, taking LATimes.com to the next level of news offerings on the web.