The Story
The University of Southern California School of Fine Art appointed THE_GROOP to create an innovative promotional campaign for their Annual Art in Motion festival, an event showcasing media-based art. The director of AIM wanted to collaborate with us to create a product that would meet USC's specific marketing needs. Working with this non-profit, our main objectives were to target the right audience and to get people to attend the festival while working.
The Results
We created the marketing materials and print collateral for this project. The catalog, website, and entry forms were created in a visual language that represented and alluded to the idea of motion in time-based media.
Due to the collaboration, festival attendance increased substantially from the previous year.
Services
- UI Design
- Information Architecture
- Brand Identity
