The Story
In 2002, Art Center College came to THE_GROOP with the goal of redesigning their entire website. The school had not changed the look of their site in seven years, and users found it to be confusing and difficult to navigate. We were challenged to give this site a "facelift" while satisfying a myriad of stakeholders including parents, students, faculty, and other users. The main goals of this project were to clearly convey Art Center's core values and story, improve user experience and navigation, and clarify the brand message.
The Results
THE_GROOP designed a website that emphasized Art Center's new creative direction.
The new ACCD website provides prospective students and their parents with a great deal of information that is now easily navigable.
Services
- UI Design
- Information Architecture
- Brand Strategy
"Thank you so much for the new website. It is day and night. Now it's easy for me to find what I need."
- email from happy parent
- email from happy parent
