The Story
The LA Times came to THE_GROOP with the challenge of developing its user interface design for MyLATimes.com - an RSS news aggregator. Our primary goal was to make it easier for less tech-savvy readers to collect their favorite content from LA Times and other websites. The challenge was to create a simple interface that anyone could use to manage RSS feeds.
The Results
MyLATimes.com has easy to use customization tools as well as drag and drop functionality so users can personalize their daily news experience.
The LA Times successfully embarked on the first of many upcoming initiatives to modernize their newspaper.
Services
- Social Media
- UI Design
- Brand Identity
