The Story
As one of THE_GROOP's strategic partners, North Venture Partners provides business and brand strategy for new ventures. North launched an innovative type of consultancy in which they assume a bigger stake in their projects by taking an equity position. Our challenge was to create an identity system that reflected the North ethos and their new approach to business.
The Results
We created an identity system that accurately reflected the North brand by accentuating their unique dynamic between business and creativity.
Our team produced North's website, business collateral, and presentation materials. Most recently, we extended North's outreach efforts with the completion of the new North Angels website, an online investor network.
Services
- UI Design
- Information Architecture
- Brand Identity
"Working with The Groop has been a truly outstanding experience. Their deep knowledge of interactive design, extremely talented staff, and innovative concepts put Jose and The Groop head and shoulders above all other firms. We look forward to working together again soon, and well into the future on many additional projects."
-Alex Bernstein, Partner NORTH
-Alex Bernstein, Partner NORTH
