The Story
Art Center's quarterly publication for alumni, Outer Circle was in need of a brand identity and approached us for strategic direction and design. The challenge was to work collaboratively with this non-profit to create a publication that would speak directly to the alumni while keeping within Art Center's budget.
The Results
Working closely with the editorial council and Jessica Carey, the Director of Alumni Affairs, we helped define the type of content features that would be valuable to alumni.
By featuring upcoming events and thought-provoking interviews as well as informative articles dealing with the industry, Outer Circle helped alumni connect with others.
Outer Circle was a great success becoming one of the major components in a successful outreach strategy. Alumni around the world sent thank you letters commending the great content and insights provided in the publication.
Services
- Brand Identity
- Jessica Carey Director of Alumni Relations, Art Center College of Design
