The Story
Nike Presto needed to create a DVD to showcase its campaign for cultural influencers such as magazine editors, DJs, and artists. To match the tone of the overall campaign, the DVD was to be presented with inventive packaging that made it a work of art in itself. One of the challenges was to break away from the typical DVD interface and create something organic, fluid, and new. THE_GROOP was also challenged with editing a ten-minute "making of" section for the DVD.
The Results
THE_GROOP collaborated with Wieden+Kennedy to create an award winning package and user interface.
Influencers from Tokyo to LA received the campaign in a unique, keepsake package that had a lasting impact.
Services
- UI Design
Awards
- Featured in Communication Arts
