Workbook

The Story

Although Workbook had been providing promotional tools to creatives for over 26 years, they were in need of a new brand strategy to help clarify their products and develop an identity that was more professional, clean, and sophisticated. When Workbook approached THE_GROOP, they had just added Workbookstock - a collection of rights-managed stock photography to their already expansive line of products. Our challenges were to improve Workbook's brand architecture, define their positioning, and create a new identity & user interface for the website.

The Results

Workbook now has a well-defined brand and product offering that allows users to find what they need quickly and easily.

The site's intuitive interface highlights products and directs users to the right places. In addition, Workbookstock was recently sold to Jupiter Images.

Services

• Ecommerce
• UI Design
• Information Architecture
• Brand Identity
• Brand Strategy