The Story
The goal for this project was to create an audio-visual experience for Virgin Upper-Class that emphasized all of the extra perks offered to elite travelers. Virgin wanted to highlight the unique experience available on each of their individual flights. Virgin also sought to allow users to respond to their experiences through a blog on the site. THE_GROOP's challenge was to make the experience fun and attractive to a specific elite clientele.
The Results
The campaign resulted in an increased awareness of Virgin's Upper-class features and gave users the ability to share their experiences using the site's blog.
This inventive site also gained recognition in STEP magazine.
Services
- UI Design
- Information Architecture
Awards
- Featured in STEP Magazine
"When you're paying the price of a small car for a plane ticket, you need to feel like you're buying access to an exclusive club, not just transportation - everything from fine cuisine to an in-flight massage is highlighted on the site while music plays in the background and black-and-white lifestyle photography makes it all come alive."
- Michelle Taute, Step Inside Design Magazine
- Michelle Taute, Step Inside Design Magazine
