Barrett Reiff-Morse is focused on strategic development and business development for both The Groop and Groop clients. He has worked with clients in a variety of industries including entertainment, creative, medical, manufacturing, energy and personal services providing consulting on client acquisition and development, local and international market expansion, operational efficiency, marketing and financial strategy.

Mr. Reiff-Morse graduated with honors of the University of Southern California's MBA program with a emphases in New Venture Development as well as Marketing and has BS from USC in Accounting and Information systems. Prior to returning to USC for his MBA Mr. Reiff-Morse spent several years in public consulting with Arthur Andersen and Ernst & Young.

Mr. Reiff-Morse is a native Angelino with a penchant for travel, guitar, chess, dogs, cooking and snowboarding. In addition he co-chairs Reaching to Embrace Arts, a non-profit art organization focused on bringing art programs and creative inspiration to children across Los Angeles.